Nov 27, 2021  
2014-2015 Catalog 
    
2014-2015 Catalog [ARCHIVED CATALOG]

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ECON 117: Marketing Strategy


[4.0 units]

Marketing Strategy examines how to create customer value, target the correct market, and build customer relationships. Topics include customer behavior, creating brand loyalty, advertising strategy, new product development, media strategy, pricing strategy, the industrial organization of retail markets, and the social, ethical and regulatory environment for marketing.

Prerequisite: ECON 001 . Normal Letter Grade only.


Fall 2021 course scheduling information

Spring 2022 course scheduling information




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