Dec 16, 2024  
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2024-2025 Catalog
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ECON 108: Marketing and Consumer Behavior

Units: 4

Outlines the foundations of marketing and its relationship with consumer behavior. Emphasis on the fundamental concepts underlying modern marketing practices including consumer preferences, product value, pricing strategies, retail markets, brand loyalty, advertising, product development and marketing ethics.

Course Details
Repeats Allowed for Credit: 0

Normal Letter Grade only

GE Requirements
  • Approaches to Knowledge: Social Science
  • Approaches to Knowledge: Literary and Textual Analysis
  • Approaches to Knowledge: Media and Visual Analysis

Requisites and Restrictions
Prerequisite Courses: ECON 001 or equivalent exam
Instructor Permission Required: No


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