Apr 25, 2024  
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2021-2022 Catalog [ARCHIVED CATALOG]

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ECON 108: Marketing and Consumer Behavior

Units: 4

Outlines the foundations of marketing and its relationship with consumer behavior. Emphasis on the fundamental concepts underlying modern marketing practices including consumer preferences, product value, pricing strategies, retail markets, brand loyalty, advertising, product development and marketing ethics.

Course Details
Repeats Allowed for Credit: 0

Normal Letter Grade only

GE Requirements
  • Approaches to Knowledge: Social Science
  • Badge: Literary and Textual Analysis
  • Badge: Media and Visual Analysis
  • Badge: Practical and Applied Knowledge

Requisites and Restrictions
Prerequisite Courses: ECON 001 or equivalent exam
Instructor Permission Required: No


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