May 13, 2024  
2015-2016 Catalog 
    
2015-2016 Catalog [ARCHIVED CATALOG]

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MGMT 120: Marketing


[4 units]

Marketing is about identifying consumer needs, developing products and services which meet the changing consumer needs or market conditions. We provide an examination of principles of customer marketing as well as business-to-business marketing. It focuses those aspects of marketing which most frequently demand strategic attention in any business.

Open only to standing(s): Junior, Senior.


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