Apr 11, 2026  
2026-2027 Catalog 
    
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2026-2027 Catalog
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ECON 108: Marketing and Consumer Behavior

Units: 4

Outlines the foundations of marketing and its relationship with consumer behavior. Emphasis on the fundamental concepts underlying modern marketing practices including consumer preferences, product value, pricing strategies, retail markets, brand loyalty, advertising, product development and marketing ethics.

Course Details
Repeats Allowed for Credit: 0

Normal Letter Grade only

GE Requirements
  • Approaches to Knowledge: Social Science
  • Approaches to Knowledge: Media and Visual Analysis

Requisites and Restrictions
Prerequisite Courses: (ECON 001 or ECON 001H or equivalent exam) and ECON 005


Instructor Permission Required: No


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