May 03, 2024  
2013-2014 Catalog 
    
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2013-2014 Catalog [ARCHIVED CATALOG]

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ECON 117: Marketing Strategy

[4 units]

Marketing Strategy examines how to create customer value, target the correct market, and build customer relationships. Topics include customer behavior, creating brand loyalty, advertising strategy, new product development, media strategy, pricing strategy, the industrial organization of retail markets, and the social, ethical and regulatory environment for marketing.

Prerequisite: ECON 001 . Normal Letter Grade only.


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