Nov 12, 2019  
2018-2019 Catalog 
2018-2019 Catalog [ARCHIVED CATALOG]

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ECON 108: Marketing and Consumer Behavior

Units: 4

Outlines the foundations of marketing and its relationship with consumer behavior. Emphasis on the fundamental concepts underlying modern marketing practices including consumer preferences, product value, pricing strategies, retail markets, brand loyalty, advertising, product development and marketing ethics.

Course Details
Repeatable for Credit: No
Normal Letter Grade only

Requisites and Restrictions
Prerequisite: ECON 001 or equivalent exam
Instructor Permission Required: No

Fall 2019 course scheduling information

Spring 2020 course scheduling information

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