Mar 28, 2024  
2014-2015 Catalog 
    
2014-2015 Catalog [ARCHIVED CATALOG]

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MGMT 120: Marketing


[4.0 units]

Marketing is about identifying consumer needs, developing products and services which meet the changing consumer needs or market conditions. We provide an examination of principles of customer marketing as well as business-to-business marketing. It focuses those aspects of marketing which most frequently demand strategic attention in any business.

Prerequisite: Junior standing.


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