Mar 29, 2024  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED CATALOG]

Add to My Catalog (opens a new window)

ECON 108: Marketing and Consumer Behavior


Units: 4

Outlines the foundations of marketing and its relationship with consumer behavior. Emphasis on the fundamental concepts underlying modern marketing practices including consumer preferences, product value, pricing strategies, retail markets, brand loyalty, advertising, product development and marketing ethics.

Course Details
Repeatable for Credit: No
Normal Letter Grade only

Requisites and Restrictions
Prerequisite: ECON 001 or equivalent exam
Instructor Permission Required: No


View course scheduling information




Add to My Catalog (opens a new window)